We run Homegrity on three things: integrity, trust, and service. They aren't slogans on a wall — they're the reason the platform works the way it does.
Integrity
We say what's true, including the catch — because there isn't one. We never sell placement and never resell your trust, and we hold ourselves to that standard even when it costs us a dollar. For buyers and sellers, that means Homegrity is always free: we never take a cut of your sale and never charge a referral fee.
Trust
Trust has to be earned and verified, not assumed. Every agent's license is checked against the state register before their profile can go live, and profiles come down when a license lapses. Buyers and sellers are matched on fit and how close they work to you — not on who paid to be seen. See what we check before an agent appears.
Service
We built this to serve the people the industry too often overcharges — every agent, every buyer, every seller — fairly. That's also why, on the free plan, agents keep 100% of their commission: we don't take a cut of what an agent closes. Service means the whole process finally gets simpler, not more expensive.
In practice, service also means honesty about the hard parts. A good agent will tell you when a home needs work, when a price is a stretch, or when the timing isn't right — because an agent who only tells you what you want to hear isn't serving you at all. The agents we match you with are there to guide the decision, not just close it.
Our foundation
Homegrity is a faith-driven company. Our founder is a Christian, and that faith is the reason we run this business with honesty, on integrity, and in service of others. It's why agents keep 100% of their commission, why placement is never for sale, and why we tell the truth even when a shinier promise would sell better. We built Homegrity to serve everyone — every agent, every buyer, every seller — fairly, and we always will.
Holding ourselves to it
Values are easy to print and hard to keep. We try to keep ours by making them structural, not optional. Because placement can't be bought, no amount of revenue pressure can quietly change who ranks first. Because we never resell your details, there's no side business tugging against your privacy. And because agents keep their commission on the free plan, our success is tied to serving people well rather than taking a bigger slice. When the incentives are honest, the behavior tends to follow — and we'd rather lose a dollar than a bit of trust, because trust is the entire product.
Giving back
Our values don't stop at how we operate. We give 1% of our profits to help provide affordable housing and support people experiencing homelessness across the United States — because it would be hollow to build a business on housing and turn away from the people locked out of it.
Want the fuller story? Read more about who we are, see why we built Homegrity, or get matched with a local agent →
Frequently asked questions
What are Homegrity's core values?
Integrity, trust, and service. In practice that means honest copy with no hidden catch, license-verified agents, matching that can't be bought, and a platform that's always free for buyers and sellers.
Is Homegrity a faith-based company?
Yes — it's a faith-driven company, and that foundation shapes how we operate: with honesty, integrity, and service. We built Homegrity to serve everyone fairly, no exceptions.
How do your values affect what I pay?
Buyers and sellers are always free — we never take a cut of your sale. Agents keep 100% of their commission on the free plan. Our integrity promise is that placement is never for sale, for anyone.
What is the 1% Pledge?
We give 1% of our profits to affordable housing and homelessness relief in the U.S. Read more about the pledge.
