The 1% Pledge: Giving Back to Housing

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Last updated: Aug 5, 2026

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The 1% Pledge: Giving Back to Housing

Summary

We give 1% of our profits to affordable housing and homelessness relief in the U.S. Here's why we made the pledge and how it grows as we do.

Homegrity gives 1% of our profits to help provide affordable housing and support people experiencing homelessness across the United States. We call it the 1% Pledge, and it's built into the company from day one.

Why we made the pledge

We're a real estate company. It would be hollow to build a business on housing and turn away from the people locked out of it. Housing affordability and homelessness are the problems our industry sits closest to — so we give back to the exact problem we understand best, instead of a cause chosen for optics.

The need is real and local. Across the country, families spend more of their income on housing than ever, and many communities are working to keep neighbors housed. Public agencies like the U.S. Department of Housing and Urban Development coordinate a lot of that work — you can read about federal rental assistance and housing programs to see the scale of it. We want to add to that effort, in our corner of the industry, in a way that grows over time.

How it fits everything else we do

The 1% Pledge isn't a marketing campaign bolted on the side — it's part of the same idea behind everything we build. We keep the platform always free for buyers and sellers. We let agents keep 100% of their commission on the free plan. And we give a slice of what we make back to housing. The through-line is simple: put more into the housing ecosystem than we take out.

A commitment, not a campaign

Plenty of companies give once for a headline. We wanted the opposite: a standing commitment that's part of how the business is structured, so it keeps going in good years and lean ones. Tying it to profit keeps it honest — it's a real share of what we earn, not a rounding error chosen for a press release.

It grows as we grow

Because the pledge is a share of profit, it scales with the company. Every match made, every agent who keeps their full commission, every family who finds someone they can trust — it all rolls into a business that puts a little more back into housing over time. The bigger Homegrity gets, the bigger the pledge gets.

Local first

Real estate is local, and so is housing need. We build our agent network market by market, and we want our giving to reflect the same idea — supporting the communities where our agents and clients actually live and work. A stronger local housing picture is good for everyone: renters, first-time buyers, longtime owners, and the agents who serve them.

Part of who we are

The pledge flows directly from our values — integrity, trust, and service — and from the mission behind why we built Homegrity. You can read the pledge in full on our About page.

Ready to find your agent? Get matched with a local agent → It's free, and every match helps the pledge grow.

Frequently asked questions

What exactly does the 1% Pledge fund?

1% of our profits goes toward affordable housing and support for people experiencing homelessness across the United States — the problems our industry sits closest to.

Does the pledge cost me anything as a buyer or seller?

No. Homegrity is always free for buyers and sellers — we never take a cut of your sale. The pledge comes out of our profits, not your pocket.

Will the pledge grow over time?

Yes. It's a share of profit, so it scales as the company grows — the more we do, the more goes back to housing.

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Frequently asked questions

What does it cost to get matched?
Nothing. You’re never charged to get matched, to see an agent’s record, or to talk to them. We take no cut of your transaction and we don’t charge a referral fee — agents pay us a flat subscription for tools if they want them.
How do you decide which agents to show me?
We order agents on how long they have been licensed and how closely they are placed to your area — never ad spend. As closings and reviews accumulate on the platform they will join that order; today they do not, and we will not claim otherwise. Placement can’t be bought.
Can an agent pay to rank higher?
No. Paid plans add software inside an agent’s dashboard — a CRM, a branded site, content tools. They don’t buy leads and they don’t move anyone up the list.
Will my information be shared?
Not until you pick an agent and ask us to make the introduction. You can get a valuation or browse matches without a single agent seeing your name.
How many agents will I be matched with?
Usually three. Enough to compare approaches and personalities without turning it into a research project.
Am I obligated to work with anyone you show me?
No. You can contact one, all three, or none of them. There’s no contract with us and nothing to cancel.
What if I already have an agent?
Use them. You can still run a valuation or compare carrying costs here for a second opinion, and you’re never obligated to be matched.
How accurate is the home value estimate?
It’s built from recent comparable sales near you rather than a national model, and it shows you which sales drove the number so you can check the reasoning. Treat it as a starting point — an agent will refine it after seeing the home.
How is that different from other online estimates?
Most public estimates are a national algorithm applied to your ZIP code. Ours is comp-driven and shows its work, so you can tell whether the sales behind it actually resemble your home.
What is the difference between list price and true monthly cost?
List price is what a seller is asking. True monthly is what the home costs you to hold once property taxes, insurance, HOA dues and the payment at current rates are counted. Two homes at the same asking price can differ by hundreds a month.
How much do I need for a down payment?
It depends on the loan program. Conventional loans often start around 3–5% for qualified buyers, FHA around 3.5%, and VA and USDA can go to zero for those who qualify. Less than 20% down generally means mortgage insurance until you build equity.
What is a debt-to-income ratio and why does it matter?
It’s your monthly debt payments divided by your gross monthly income. Many conventional programs look for total debt at or below roughly 43%, though this varies by program and by the rest of your file.
Should I get pre-approved before I start looking?
Yes, in most markets. A pre-approval tells you your ceiling and tells sellers you’re credible. Treat the number as a ceiling rather than a target — what you qualify for and what you can comfortably carry are rarely the same.
How long does it take to buy a home?
From accepted offer to keys is commonly 30–45 days with financing, faster with cash. The search itself varies enormously with inventory and how specific your requirements are.
How long does it take to sell?
It depends on your market, your price and the season. Your agent should be able to tell you the recent days-on-market for homes like yours, which is a far better guide than any national average.
What does an agent’s commission cover?
Pricing, preparation, marketing, showings, negotiation and the transaction management that gets you to closing. Commission is negotiable and is agreed between you and your agent — we’re not party to it.
Do I have to pay a commission as a buyer?
How buyer-side compensation works changed recently and now varies by market and by agreement. Your agent must put their fee in writing with you before showing homes, so ask early and get it in the agreement.
Should I sell before I buy?
It’s a cash-flow question more than a market question. Selling first is safer financially but can leave you renting; buying first is smoother logistically but means carrying two payments if your sale is slow.
What should I fix before listing?
Usually the cheap, visible things: paint, lighting, landscaping, decluttering. Big renovations rarely return their cost at sale. An agent who works your street can tell you what buyers there actually notice.
Do I need a home inspection?
Almost always worth it, even in a competitive market. An inspection is information — you can still choose to proceed, but you’ll proceed knowing what you’re taking on.
What are closing costs?
The fees to complete the transaction: lender charges, title and escrow, recording, prepaid taxes and insurance. They commonly run a few percent of the purchase price and vary a lot by state.
How do rental applications work?
Landlords and management companies set their own screening criteria and fees. Requirements differ building to building, so knowing what a specific landlord wants before you apply is most of the battle.
Do you charge renters anything?
No. We don’t charge to search or to get matched. Landlords often charge their own application or screening fee, and who pays the rental agent’s fee at signing depends on your market and the building.
Who do I contact if something goes wrong?
Reach us at [email protected]. We’re a matching service rather than a brokerage, so we’re not party to your transaction — but we do want to know when a matched agent isn’t performing.

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