Naples, FL housing market
What's happening in the Naples market right now.
Buyer's or seller's market?
Naples, FL leans toward a buyer's market: homes in Collier County take a median of 106 days to sell, and the number for sale is −15.8% on a year ago. Buyers have room to negotiate; sellers should price carefully.
12-month outlook
−3% to +1% for the typical Naples home value over the next 12 months.
A projection from past prices (the trend of the last 3 and 12 months, damped), not a prediction or advice. Local conditions can move faster than any trend.
Sources: Zillow Home Value Index, August 2026 · Zillow Observed Rent Index, August 2026 · Realtor.com county data, August 2026. Listing figures are for Collier County as a whole.
Naples market — questions answered
What is the typical home value in Naples, FL?
$544,120 as of August 2026, −2.5% on a year earlier (Zillow Home Value Index).
Are home prices going up in Naples, FL?
No — the typical home value changed −2.5% over the year to August 2026 and +23.6% over five years.
Is Naples, FL a buyer's or seller's market?
It leans toward buyers: the median home in Collier County sells in 106 days (Realtor.com, August 2026).
How much is rent in Naples, FL?
The typical rent is $2,549 a month as of August 2026, +1.7% on a year earlier (Zillow Observed Rent Index).
How many homes are for sale in Naples, FL?
4,676 homes were listed for sale across Collier County in August 2026 (Realtor.com).
Who are the best real estate agents in Naples, FL?
Homegrity lists 8,807 licensed Naples agents, each checked against the state license register. Placement is never bought. See them at /real-estate-agents/naples.