Most real estate sites make money the same way: they collect your details the moment you show interest, then sell them to whoever pays. A dozen agents buy your phone number and race to call you first. Homegrity was built to work the other way. Here is exactly how it works, for buyers, sellers and the agents on the other side.
The short version
You tell us what you need and where. We send your request to the two local agents who fit it best. The first of them to take it is the only one who ever sees your name, email or phone number. Nobody buys your details, and they are never resold.
How the match is made
1. Only agents who can legally help you
Every agent on Homegrity holds an active license on the state register, and we re-check it every day. An agent whose license lapses stops getting introductions within a day. Here is the full check.
2. Agents who work near you
We know where each agent works from the state's own records: their office, their brokerage and their county. Agents can also tell us the towns they cover. The biggest single factor in your match is how close an agent works to the home you are buying or selling.
3. Ordered on results, never on money
Next come the kind of deal you need and how quickly an agent replies. Closings and reviews tied to a real transaction count too, as soon as there is a record of them. No agent can pay to rank higher, and paid plans change nothing about the order. The methodology page shows every factor, and which ones have data behind them today.
4. Two agents, one introduction
Your request goes to the two best-fit agents at the same time. The first to take it gets the introduction, and only that agent sees your details. If neither takes it within 30 minutes, it goes to the next two. If nobody near you can take it, our team is told and follows up with you directly.
For buyers
Answer a few quick questions about where and what you want to buy. It takes about two minutes and costs nothing. Your agent helps you tour homes, shape an offer and get to closing. If the fit isn't right, ask for a different agent; you are never locked in. For the full road map, start with the complete home buyer's guide.
For sellers
Selling is where a good agent pays for themselves, so the match matters. We look for agents who work where your home is. It is free for sellers too: we never take a cut of your sale and charge no referral fee. Curious what your home might bring? Read what your home is worth, then get matched with someone who can price it from real sales.
For agents
You are matched with clients where you actually work, and ranked on how well you serve them, not on your budget. A request goes to two agents; the first to take it owns it, and we never resell it. On the free plan you keep 100% of your commission. Paid plans are a flat subscription for tools, never a slice of a deal, and they do not change where you rank.
Why we built it this way
When your details can't be bought and the order can't be paid for, the only way an agent gets ahead is by being good for clients. That is the whole idea. For a neutral view of the buying process itself, the CFPB's owning-a-home resources are worth a look, and you can read about our mission and the 1% Pledge on the about page.
Get matched with a local agent → It's free, and only the one agent who takes your request sees your details.
Frequently asked questions
Is Homegrity really free for buyers and sellers?
Yes. Buyers and sellers never pay to use Homegrity, we never take a cut of a sale or purchase, and we charge no referral fee.
Who sees my information?
Only the one agent who takes your request. It is offered to the two best-fit local agents without your contact details; the first to take it is the only one who sees them. It is never sold or passed around.
What if nobody takes my request?
If neither agent takes it within 30 minutes, it goes to the next two. If nobody near you can take it, our team is told and gets back to you.
Can an agent pay to be matched with me?
No. Placement is never for sale, and a paid plan changes nothing about who you are matched with.
How are agents ordered?
Mostly by how close they work to you, then by the kind of deal and how fast they reply. Closings and reviews tied to real transactions count as soon as there is a record of them. See the methodology.
